Customer Relationship Management in Indian Banks

JOURNAL ARTICLE

Year: 2009 Journal: SSRN Electronic Journal Publisher: RELX Group (Netherlands)

DOI: 10.2139/ssrn.1373592

Keywords:

Business Customer relationship management Marketing

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Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Securities Regulation and Market Practices

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing