Strengthening Customer Retention Through the Management of Customer Relationships in Services Marketing

Nsobiari Festus Awara

doi:10.2139/ssrn.1607881

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JOURNAL ARTICLE

Strengthening Customer Retention Through the Management of Customer Relationships in Services Marketing

Nsobiari Festus Awara

Year: 2010 Journal: SSRN Electronic Journal Publisher: RELX Group (Netherlands)

DOI: 10.2139/ssrn.1607881

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Keywords:

Customer retention Business Marketing Customer advocacy Relationship marketing Services marketing Customer delight Marketing management Customer satisfaction Business marketing Customer to customer Service quality Service (business)

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Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Strengthening Customer Retention Through the Management of Customer Relationships in Services Marketing

Metrics

Citation History

Topics

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