JOURNAL ARTICLE

Customer analytics and insights in retail financial services

David Reed

Year: 2014 Journal:   Journal of Direct Data and Digital Marketing Practice Vol: 15 (4)Pages: 361-364   Publisher: Springer Science+Business Media
Keywords:
Analytics Business Financial services Finance Data science Computer science

Metrics

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0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.20
Citation Normalized Percentile
Is in top 1%
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Topics

Big Data and Business Intelligence
Social Sciences →  Business, Management and Accounting →  Management Information Systems
Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing

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