JOURNAL ARTICLE
Challenges and business models for mobile location-based services and advertising
Year: 2011 Journal: Communications of the ACM Vol: 54 (5)Pages: 121-128 Publisher: Association for Computing Machinery
Abstract
Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.
Keywords:
Key (lock) Computer science Mobile business development Business model Advertising Online advertising Business Mobile technology Mobile computing Telecommunications Marketing World Wide Web Computer security Mobile Web The Internet
Metrics
336
Cited By
23.79
FWCI (Field Weighted Citation Impact)
25
Refs
1.00
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Context-Aware Activity Recognition Systems
Physical Sciences → Computer Science → Computer Vision and Pattern Recognition
Indoor and Outdoor Localization Technologies
Physical Sciences → Engineering → Electrical and Electronic Engineering
Mobile Crowdsensing and Crowdsourcing
Physical Sciences → Computer Science → Computer Science Applications
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