Corporate Strategic Planning

JOURNAL ARTICLE

Year: 1990 Journal: Journal of Marketing Vol: 54 (2)Pages: 114-114 Publisher: SAGE Publishing

DOI: 10.2307/1251876

Keywords:

Business Strategic planning Process management Marketing

Metrics

106

Cited By

5.26

FWCI (Field Weighted Citation Impact)

Refs

0.95

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Information Technology Governance and Strategy

Social Sciences → Business, Management and Accounting → Management Information Systems

Quality and Supply Management

Social Sciences → Business, Management and Accounting → Management Information Systems

Corporate Governance and Management

Social Sciences → Business, Management and Accounting → Strategy and Management