JOURNAL ARTICLE
Understanding what they do with what they know
Abstract
This work seeks to understand what "they" (Web advertisers) actually do with the information available to them. We analyze the ads shown to users during controlled browsing as well as examine the inferred demographics and interests shown in Ad Preference Managers provided by advertisers.
Keywords:
Demographics Computer science Preference World Wide Web Internet privacy Work (physics) Advertising Business Engineering Sociology Mathematics
Metrics
79
Cited By
15.53
FWCI (Field Weighted Citation Impact)
6
Refs
0.99
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Digital Games and Media
Social Sciences → Social Sciences → Sociology and Political Science
Wikis in Education and Collaboration
Social Sciences → Social Sciences → Communication
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