JOURNAL ARTICLE
The literature on advertising and children’s food choice
Brian YoungMarion M. Hetherington
Year: 1996 Journal: Nutrition & Food Science Vol: 96 (5)Pages: 15-18 Publisher: Emerald Publishing Limited
Abstract
Reports on a 1994 Ministry of Agriculture, Fisheries and Food (MAFF)‐funded review of literature on advertising and children’s food choice. Identifies and details four main research areas: frequency and content of television advertising to children; purchase request behaviour; influence of advertising on food‐related behaviour; and influence of advertising on attitudes and values.
Keywords:
Christian ministry Advertising Television advertising Food choice Marketing Agriculture Business Psychology Political science Geography Medicine
Metrics
29
Cited By
0.00
FWCI (Field Weighted Citation Impact)
16
Refs
0.30
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Business Strategies and Innovation
Social Sciences → Business, Management and Accounting → Strategy and Management
Consumer Packaging Perceptions and Trends
Social Sciences → Business, Management and Accounting → Marketing
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