JOURNAL ARTICLE

Consumer attitude towards store brands

Keywords:
Cronbach's alpha Psychology Marketing Quality (philosophy) Consumption (sociology) Theory of reasoned action Advertising Consistency (knowledge bases) Perception Order (exchange) Value (mathematics) Scale (ratio) Consumer behaviour Store brand Social psychology Business Mathematics Sociology

Metrics

162
Cited By
0.67
FWCI (Field Weighted Citation Impact)
29
Refs
0.76
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Sensory Analysis and Statistical Methods
Life Sciences →  Agricultural and Biological Sciences →  Food Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Wine Industry and Tourism
Social Sciences →  Business, Management and Accounting →  Tourism, Leisure and Hospitality Management

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