Aspect-level opinion mining of online customer reviews

Abstract

This paper focuses on how to improve aspect-level opinion mining for online customer reviews. We first propose a novel generative topic model, the Joint Aspect/Sentiment (JAS) model, to jointly extract aspects and aspect-dependent sentiment lexicons from online customer reviews. An aspect-dependent sentiment lexicon refers to the aspect-specific opinion words along with their aspect-aware sentiment polarities with respect to a specific aspect. We then apply the extracted aspect-dependent sentiment lexicons to a series of aspect-level opinion mining tasks, including implicit aspect identification, aspect-based extractive opinion summarization, and aspect-level sentiment classification. Experimental results demonstrate the effectiveness of the JAS model in learning aspect- dependent sentiment lexicons and the practical values of the extracted lexicons when applied to these practical tasks.