ScienceGate Book Chapters

JOURNAL ARTICLE

Creating Social Change

Sidney P. Feldman Gerald Zaltman Philip Kotler Ira Kaufman

Year: 1975 Journal: Journal of Marketing Vol: 39 (2)Pages: 116-116 Publisher: SAGE Publishing

DOI: 10.2307/1250130

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Keywords:

Business Marketing

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91

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FWCI (Field Weighted Citation Impact)

0

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