Blogging for Reflection: The Use of Online Journals to Engage Students in Reflective Learning

Abstract

Reflective learning has long been studied in many disciplines. A primary way that reflective learning has been taught is through journaling. With the advent of e-learning, journaling has moved to the Web in the form of blogs. The current paper reviews the current state of journaling and blogging research with specific recommendations for marketing education. A study is presented in which 350 student blogs, representing 15,951 separate journal entries, were rated for reflective learning content. The students were also asked what form of learning they experienced when journaling. The study supported the idea that blogging is a useful tool in marketing education.