Marketing productivity: issues and analysis

Jagdish N. Sheth; Rajendra Sisodia

doi:10.1016/s0148-2963(00)00164-8

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JOURNAL ARTICLE

Marketing productivity: issues and analysis

Jagdish N. Sheth Rajendra Sisodia

Year: 2002 Journal: Journal of Business Research Vol: 55 (5)Pages: 349-362 Publisher: Elsevier BV

DOI: 10.1016/s0148-2963(00)00164-8

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Keywords:

Productivity Marketing Production (economics) Business Distribution (mathematics) Investment (military) Function (biology) Accountability Focus (optics) Marketing management Marketing mix Economics Microeconomics Political science

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Topics

Business Strategy and Innovation

Social Sciences → Business, Management and Accounting → Strategy and Management

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing

Marketing and Advertising Strategies

Social Sciences → Business, Management and Accounting → Marketing

Marketing productivity: issues and analysis

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