JOURNAL ARTICLE
How does customer motivational orientation affect satisfaction?
Millissa F.Y. CheungWai Ming To
Year: 2012 Journal: Journal of Financial Services Marketing Vol: 17 (2)Pages: 135-147 Publisher: Palgrave Macmillan
Keywords:
Affect (linguistics) Marketing Customer satisfaction Business Orientation (vector space) Psychology Customer orientation Communication
Metrics
8
Cited By
0.51
FWCI (Field Weighted Citation Impact)
47
Refs
0.75
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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