JOURNAL ARTICLE
Place branding research: A cross-disciplinary agenda and the views of practitioners
Year: 2010 Journal: Place Branding and Public Diplomacy Vol: 6 (4)Pages: 300-315 Publisher: Palgrave Macmillan
Keywords:
Mainstream Public relations Discipline Nation branding Tourism Sociology Corporate branding Political science Place branding Thematic analysis Public diplomacy Diplomacy Politics Social science Marketing Qualitative research Business Brand management
Metrics
140
Cited By
15.79
FWCI (Field Weighted Citation Impact)
92
Refs
0.99
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Diverse Aspects of Tourism Research
Social Sciences → Social Sciences → Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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