JOURNAL ARTICLE
Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach
Year: 1974 Journal: Journal of Marketing Research Vol: 11 (3)Pages: 303-311 Publisher: SAGE Publishing
Abstract
Least squares estimation techniques are developed for a special multiplicative model based on the Luce choice axiom whose potential usefulness in marketing applications justifies estimation techniques which can be easily implemented.
Keywords:
Multiplicative function Least-squares function approximation Estimation Axiom Generalized least squares Mathematical optimization Computer science Econometrics Estimation theory Mathematics Non-linear least squares Statistics Algorithm Economics
Metrics
422
Cited By
10.75
FWCI (Field Weighted Citation Impact)
12
Refs
0.98
Citation Normalized Percentile
Is in top 1%
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Citation History
Topics
Economics of Agriculture and Food Markets
Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
Sensory Analysis and Statistical Methods
Life Sciences → Agricultural and Biological Sciences → Food Science
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