Context Ontology Modeling for Mobile Petrol Station Recommendation

Abstract

To support the personalized mobile recommendation service, a context modeling approach based on ontology was proposed. The role of context ontologies in mobile recommenders was discussed, and under the application background of petrol station recommendation, a two-level context ontology model was designed. The model contains an upper ontology to describe general concepts, and a domain ontology extended from the upper ontology. The context ontology provides formalizations representing the mainly entities including users, objects and contexts, and their interactive relationships in mobile recommendation environments. Finally, a use case of the instantiated context ontology was demonstrated.