JOURNAL ARTICLE
Online engagement factors on Facebook brand pages
Irena Pletikosa CvijikjFlorian Michahelles
Year: 2013 Journal: Social Network Analysis and Mining Vol: 3 (4)Pages: 843-861 Publisher: Springer Science+Business Media
Keywords:
Customer engagement Social media Transactional leadership Marketing Social media marketing Business Marketing channel Viral marketing Advertising Digital marketing Computer science Public relations World Wide Web Political science
Metrics
725
Cited By
69.86
FWCI (Field Weighted Citation Impact)
85
Refs
1.00
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Impact of Technology on Adolescents
Social Sciences → Social Sciences → Sociology and Political Science
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
Related Documents
JOURNAL ARTICLE
Customer Engagement Factors in Facebook Brand Pages
Sudarsan JayasinghR. Venkatesh
Journal: Asian Social Science Year: 2015 Vol: 11 (26)
BOOK-CHAPTER
Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece
Ioannis AntoniadisSymeon PaltsoglouGeorgios K. VasiosPanagiotis Kyratsis
Springer proceedings in business and economics Year: 2020 Pages: 365-373
JOURNAL ARTICLE
Consumer and brand engagement on Facebook brand pages
Journal: Macquarie University Year: 2022
JOURNAL ARTICLE
Consumer and brand engagement on Facebook brand pages
Journal: OPAL (Open@LaTrobe) (La Trobe University) Year: 2022
JOURNAL ARTICLE
Social presence and customer brand engagement on Facebook brand pages
Wimmala PongpaewMark SpeeceLeela Tiangsoongnern
Journal: Journal of Product & Brand Management Year: 2017 Vol: 26 (3)Pages: 262-281