Retail core banking services e-banking client cluster identification

Abstract

This paper is focused on retail core banking services market in the Czech Republic. There are presented the data analysis outcomes from expert web-system for client's bank costs computation and real-time bank offer comparison. Using nonhierarchical cluster analysis there are identified 5 client profiles by specific frequencies of bank services usage. Paper reveals that among the e-banking population there are expectable clusters so the unexpected cluster small businessmen that are not supposed to use retail products and cluster of strong desk usage preference clients by contrast to activated e-banking.