Customer Experiences as Drivers of Customer Satisfaction

Ilaria Dalla Pozza

doi:10.1007/978-3-319-50008-9_76

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Customer Experiences as Drivers of Customer Satisfaction

Ilaria Dalla Pozza

Year: 2017 Developments in marketing science: proceedings of the Academy of Marketing Science Pages: 303-303 Publisher: Springer International Publishing

DOI: 10.1007/978-3-319-50008-9_76

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Keywords:

Customer satisfaction Marketing Customer advocacy Customer delight Customer retention Business Customer to customer Customer intelligence Voice of the customer Relationship marketing Product (mathematics) Service (business) Service quality Marketing management Mathematics

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2.38

FWCI (Field Weighted Citation Impact)

Refs

0.91

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Is in top 1%

Is in top 10%

Citation History

Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Customer Experiences as Drivers of Customer Satisfaction

Metrics

Citation History

Topics

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