JOURNAL ARTICLE
Facebook ‘friendship’ and brand advocacy
Elaine WallaceIsabel BuilLeslie de Chernatony
Year: 2012 Journal: Journal of Brand Management Vol: 20 (2)Pages: 128-146 Publisher: Palgrave Macmillan
Keywords:
Employer branding Friendship Brand loyalty Brand management Brand equity Product strategy Brand strategy Brand experience Business Advertising Product management Marketing Public relations Political science Psychology Social psychology
Metrics
119
Cited By
15.53
FWCI (Field Weighted Citation Impact)
71
Refs
0.99
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Digital Communication and Language
Physical Sciences → Computer Science → Human-Computer Interaction
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