JOURNAL ARTICLE
Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations
Andrea HausmannLorenz Poellmann
Year: 2013 Journal: International Review on Public and Nonprofit Marketing Vol: 10 (2)Pages: 143-161 Publisher: Springer Science+Business Media
Keywords:
The arts Performing arts Social media German Marketing buzz Marketing research Public relations Marketing Exploit Promotion (chess) Influencer marketing Reputation Business Marketing management Sociology Advertising Political science Relationship marketing Computer science Social science
Metrics
40
Cited By
13.04
FWCI (Field Weighted Citation Impact)
46
Refs
0.98
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Impact of Technology on Adolescents
Social Sciences → Social Sciences → Sociology and Political Science
Digital Games and Media
Social Sciences → Social Sciences → Sociology and Political Science
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