How does brand misconduct affect the brand–customer relationship?

Chih-Hui Hsiao; George C. Shen; Pei‐Ju Chao

doi:10.1016/j.jbusres.2014.11.042

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JOURNAL ARTICLE

How does brand misconduct affect the brand–customer relationship?

Chih-Hui Hsiao George C. Shen Pei‐Ju Chao

Year: 2014 Journal: Journal of Business Research Vol: 68 (4)Pages: 862-866 Publisher: Elsevier BV

DOI: 10.1016/j.jbusres.2014.11.042

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Keywords:

Misconduct Advertising Affect (linguistics) Business Marketing Psychology Service quality Customer satisfaction Brand awareness Brand management Service (business) Political science

Metrics

Cited By

6.45

FWCI (Field Weighted Citation Impact)

Refs

0.95

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

How does brand misconduct affect the brand–customer relationship?

Metrics

Citation History

Topics

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