Self-Image Congruity and its Impact on Wine Tourism

Marlene A. Pratt

doi:10.1007/978-3-319-50008-9_53

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Self-Image Congruity and its Impact on Wine Tourism

Marlene A. Pratt

Year: 2017 Developments in marketing science: proceedings of the Academy of Marketing Science Pages: 194-197 Publisher: Springer International Publishing

DOI: 10.1007/978-3-319-50008-9_53

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Keywords:

Wine Tourism Psychology Advertising Product (mathematics) Purchasing Value (mathematics) Marketing Destination image Social psychology Self-image Wine tasting Winery Brand image Business Geography Destinations Art Mathematics

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Wine Industry and Tourism

Social Sciences → Business, Management and Accounting → Tourism, Leisure and Hospitality Management

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Horticultural and Viticultural Research

Life Sciences → Agricultural and Biological Sciences → Plant Science

Self-Image Congruity and its Impact on Wine Tourism

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