<textbox> <sec><st>Key Points</st> <l type="unord"><li> Emerging technologies, especially cloud-enabled technologies, create new challenges to privacy. </li><li> Privacy has widely been viewed as a matter of control of personal information. </li><li> Cloud technologies threaten privacy as a part of one's sense of self, rather than control per se. </li><li> Existing privacy torts do not adequately address new forms of injury. Two examples are discussed. </li><li> One example: Data surveillance causes real injury even to a person who is not actually the target of the dataveillance, but that injury is not protected. </li><li> Second example: Information manipulation is becoming increasingly prevalent and is a real but at present inactionable form of harm. </li><li> A third and final area affected by cloud-enabled technologies is the horizontal–vertical divide. Privacy law in these two areas has distinct laws and treatment, but the lines between them are fast breaking down. </li></l> </textbox> </sec>