BOOK-CHAPTER
Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs
Keywords:
Conceptualization Customer retention Relationship marketing Marketing Loyalty business model Loyalty Psychology Business Marketing management Computer science Service quality
Metrics
41
Cited By
6.03
FWCI (Field Weighted Citation Impact)
43
Refs
0.97
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Related Documents
BOOK-CHAPTER
Customer Retention Strategies and Customer Loyalty
IGI Global eBooks Year: 2017 Pages: 1178-1201
BOOK-CHAPTER
Customer Retention Strategies and Customer Loyalty
Advances in marketing, customer relationship management, and e-services book series Year: 2015 Pages: 244-267
JOURNAL ARTICLE
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
Teresa Villacé-MolineroPedro Reinares‐LaraEva Marina Reinares Lara
Journal: Frontiers in Psychology Year: 2016 Vol: 7 Pages: 204-204