JOURNAL ARTICLE
Customer Retention via Data Mining
Year: 2000 Journal: Artificial Intelligence Review Vol: 14 (6)Pages: 569-590 Publisher: Springer Science+Business Media
Keywords:
Computer science Key (lock) Association rule learning Loyalty Customer retention Data mining Business Computer security Marketing Service (business) Service quality
Metrics
104
Cited By
2.88
FWCI (Field Weighted Citation Impact)
23
Refs
0.92
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Data Mining Algorithms and Applications
Physical Sciences → Computer Science → Information Systems
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Rough Sets and Fuzzy Logic
Physical Sciences → Computer Science → Computational Theory and Mathematics
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