Political satirists strive to replicate elements of a real-world situation or person before exaggerating them to convey an overt or covert message. This can be achieved by employing techniques such as caricatures and impersonation. Given the volume of satirical outlets, this chapter focuses upon ethos, pathos and logos and their relationship with three examples of British political comedy. These are The Thick of It, Private Eye and Spitting Image. They have been selected because of their perceived impact on the image of politicians and public figures alike, as well as their longevity in the minds of the British audience.