From Customer Satisfaction to Customer Experience: Online Customer Satisfaction Practice in International E-commerce

Yanyang Liuqu; Xinheng Fan; Paul L. Fu

doi:10.1007/978-3-319-20934-0_8

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From Customer Satisfaction to Customer Experience: Online Customer Satisfaction Practice in International E-commerce

Yanyang Liuqu Xinheng Fan Paul L. Fu

Year: 2015 Lecture notes in computer science Pages: 80-89 Publisher: Springer Science+Business Media

DOI: 10.1007/978-3-319-20934-0_8

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Keywords:

Customer satisfaction Mainstream Customer intelligence Customer advocacy Customer delight Customer retention Voice of the customer Computer science Customer to customer E-commerce Marketing Customer equity Service quality Business World Wide Web Service (business) Political science

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Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

From Customer Satisfaction to Customer Experience: Online Customer Satisfaction Practice in International E-commerce

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Citation History

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